When I first began blogging four years ago, I actually didn’t know working with brands was possible until I received my first PR email from a brand. Product discount or giveaway – Offering a discount on your services, especially for a micro-influencer, could be a great way to get further brand exposure in the future. When you reach out to a brand with a partnership idea DO NOT make it about you. Why working with brands as a micro-influencer is great! So, make sure that your brand is on-brand with their brand before reaching out. Direct Message via Instagram – Not professional at all but sometimes when I cannot find a single email, I’ll kindly ask if they have a PR email address they could direct me to. Follow them on social media, and keep up with their activities. Reach and accountability are two other aspects to consider when evaluating micro-influencers. Guide: How To Reach Out To Influencers For Your Brand. Step 4: Reach Out to Your Influencers. Tag ALL the brands too! To begin your friendship, like, share, and comment on their posts. Introduce yourself and say what your blog is about with a link to your blog, Talk about engagement rate, especially if you are just starting (how your IG page has grown 20% etc). Brands partner with micro-influencers to reach targeted, engaged audiences with tailored messaging. Brands Looking to Work with Micro Influencers. Last thing is if you ever reach out to a brand and they tell you you’re “too small,” you can always offer to create content for them to share with their audience for a set rate. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. With a couple of button clicks, brands can reach out to influencers to start the process. Reach and accountability are two other aspects to consider when evaluating micro-influencers. Fashion, Beauty and Lifestyle by Austen Tosone. Collaborating with them has its own set of pros and cons, but the benefits often outweigh the potential challenges. How I found brands that collaborate with micro influencers This trend has resulted in the rise of micro-influencers. Pitch companies that collaborate with small influencers. This is a way of you promoting yourself. Lastly, it is important for brands to reach out to micro-influencers who share a similar tone and set of values. 5. According to a poll on the Tomoson blog, 59% of marketers are … When I first began blogging four years ago, I actually didn’t know working with brands was possible until I received my first PR email from a brand. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. Reaching out to them is the next important step. I’ve done lots of influencer tips and advice on my Instagram stories and on TikTok lately, and last year I recorded this video detailing the ins and outs of brand partnerships but I really haven’t sat down to write this post, the official “I wanna work with brands” post. For this, you’ll need to work on your online research skills. When venturing out to find a promoter for your brand, product or service, your first instinct would be to find the biggest dog with the loudest bark. Reach out to your micro-influencer: Make sure to follow and get in touch with this individual. Now more than ever brands are excited about working with micro and nano-influencers. But simply saying that you want more brand awareness or engagement out of it, isn’t going to cut it. Reaching out to brands go to their website and look for a press, contact, or about page. 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